Facebook adoption on college campuses

Posted by reyjunco on July 28, 2009 in Research |

Facebook adoption on college campuses timeline.

Here’s a timeline that I created that charts the growth in Facebook active users as well as various studies on Facebook adoption by college students. The top half of the timeline shows the percentage of college students with Facebook accounts. The bottom half shows the number of active users as reported by Facebook. As you may guess, assessing the percentage of students on Facebook is like trying to hit a moving target. While this timeline is current as of the date of this post, the percentage of college students on Facebook will change over time and by institution. Additionally, the Facebook census will also change over time. If you’ve collected data on college student use of Facebook, please drop me a line so I can add your information to this timeline.


Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology toincrease student involvement. In R. Junco & D. M. Timm (Eds.), Using emerging technologies to enhance student engagement. New Directions for Student Services Issue #124, (pp. 19-35). San Francisco, CA: Jossey-Bass.

Higher Education Research Institute. (2007). College freshman and online social networking sites. Retrieved March 30, 2009 from: http://www.gseis.ucla.edu/heri/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf

Junco, R., & Mastrodicasa, J. (2007). Connecting to the Net.Generation: What higher education professionals need to know about today’s students. Washington, D.C.: NASPA.

Mastrodicasa, J. M., and Kepic, G. (October, 2005) Parents Gone Wild. Paper presented at the national meeting of the National Academic Advising Association, Las Vegas, NV.

Matney, M., & Borland, K. (2009, March). Facebook, blogs, tweets: How staff and units can use social networking to enhance student learning. Presentation at the annual meeting of the National Association for Student Personnel Administrators, Seattle, WA.

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