Junco, R. (2012). The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement. Computers & Education, 58(1), 162-171.
Facebook frequency – I use two different ways to measure frequency of use: 1) Average time spent on Facebook per day and 2) Number of times Facebook is checked per day. Note that if you are relating these to outcome measures, you will probably get different results for time and checking (there is more detail about this in this paper and this one). My reason for using a continuous measure of time spent on Facebook is simple. Using categorical measures (i.e., 1-2 hours, 3-4 hours, etc.) presupposes an underlying distribution in your data that may not actually exist. Plus, you can always convert a continuous variable to a categorical, but not vice-versa. I recognize that using such fine-grained options could be problematic; however, survey methods are the most efficient in collecting these data (stay tuned for one of my future projects that seeks to remedy the problems inherent in employing surveys to collect usage data). You might have noticed that the “time spent on” question is worded in a way to include more stems than just Facebook– I used a few additional stems (i.e., searching for information, email, etc.). Feel free to add your own.
Facebook activities – Because the types of Facebook activities change with the addition or deletion of features, I used a novel method to come up with these 14 items. I posted a public status update stating: ‘‘I need your help for my next research project. What are the things you do on Facebook?’’ The items submitted by 39 of my Facebook friends were collated and compiled into a non-overlapping list of 14 items. These 14 items were shared with two separate groups of undergraduate students for input, revised and posted on Facebook for further comments. All of the items from the original list were kept, and most of them were edited for clarity and relevance.
You can download a pdf of the questions here. If you end up using these questions in your own research, please send me an email and let me know. You may also be interested in my colleague, Nicole Ellison’s Facebook Intensity Scale.